DADI Decentralized web services Review And Token Analysis

DADI is a global, decentralized cloud services platform, offering compute power, database storage, content delivery and other functionality to help businesses scale and grow. Unlike existing centralized cloud services, DADI implements a fog computing structure – a decentralized pool of devices, all of which are connected to the Internet.

About DADI

Introducing DADI, a decentralized platform for web services, built on the Ethereum blockchain and committed to upholding the founding principles of the Internet by democratizing computational power.

DADI represents a fundamental shift in cloud computing services by enabling peer-to-peer collaboration on a massive scale. Our technology finds the closest and most appropriate hub of computational power and distributes tasks accordingly.

Any device – from a smartphone to a supercomputer cluster – can join the network and sell computational power as a miner.

On the opposite side of this transaction, platform users benefit from significant reductions in cost, enhanced security, rate flexibility and cutting edge performance.

In stark contrast to other ICO events, the technology of DADI is already here. The microservices at the heart of the platform have been in development for four years and are in production today, powering products like Empire Online, Monocle and Virgin Limited Edition.

DADI ICO Overview

The internet as we know it is at a crossroads. On the one hand, the recent ruling against net neutrality in the U.S. is centralizing even more power in the hands of powerful corporations like Facebook, Google and Amazon. On the other, blockchain technology has put the theoretical possibility of decentralized internet services right within our reach. As the the fight continues for a truly democratic, open internet, some developers have turned to blockchain based technology as a means to offer decentralized alternatives to Web 2.0 products. The DADI ICO is offering one such alternative.

DADI ICO Value Proposition

DADI stands for Decentralized Architecture for a Democratic Internet. It is an enterprise-grade web services stack, build on an architecture comprised of numerous “micro-services”. With DADI, there is no single authority that regulates computing resource distribution. The platform uses cost-efficient cloud computing organized by a Decentralized Autonomous Organization (DAO), as opposed to a centralized structure, which rids of the need to pay in advance for Web 2.0 cloud computing platforms such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud.

DADI uses its own ERC20 token (DADI). The two primary actors in the DADI ecosystem are Consumers and Miners. Consumers will be charged fees for their usage of DADI web services while Miners are rewarded for provision of CPU to the network. There are three types of Miners within the DADI Network: Stargates, Gateways and Hosts. Stargates and Gateways are network node owners who contribute bandwidth. They are the entry point to the network, acting as an aggregate point for Host node capacity and providing the domain name system that makes Host resources addressable. Hosts are network node owners who contribute computational power. DADI web services run in a container service within Host environments. DADI tokens are the currency of the DADI Network. Most of the fees within the network go to Hosts, while a percentage of every Host’s income will be paid to the Gateways that they are attached to. A smaller percentage will be retained and dedicated to supporting the underlying connectivity of the network. In addition, a small portion of DADI tokens will be continually burnt according to usage of the network itself. The number of tokens burnt can be used to control inflation and ensure supply over time. Below is a diagram of the ecosystem:


The DADI platform is in the early developmental stages of the project. DADI aims to become one of the market leaders in the realm of decentralized cloud services, an area with considerable competition, though if successful, would be able to serve a vast user base that targets both enterprise and consumers. While innovative relative to current cloud services, DADI has much to prove in order to stand out from its competitors that are attempting to incorporate decentralization into well established sectors of the tech industry.

Use of Blockchain

The advantage of using decentralized infrastructure is that there is no single point of failure since processing is distributed among many nodes located at various parts of the world, as opposed to using traditional data centers. DADI calls their decentralized pool of Internet-connected devices a “fog-computing structure”. DADI plans to allow all devices, from smart-phones to supercomputers, to become part of the fog-computing network. The DADI token will be used in exchange for services provided by the DADI platform. The need for a custom token is apparent, as miners will simultaneously contribute processing power to the fog-computing network and be rewarded with DADI tokens.


DADI has assembled an 18 member, full-time engineering, strategic and design team with over 300 years of collective experience. As the team is so extensive, we have included information on three key players below. More information on the rest of the team can be found here.

Joseph Denne is the Founder and CEO of DADI. He is the visionary behind DADI’s decentralized architecture and web services. Joseph is an expert in multi-agent and blockchain technologies as well as big data and machine learning. He has 20+ years of experience in developing data and content platforms.

Chris Mair is a Co-founder of DADI and key architect behind the decentralized business strategy. Prior to joining DADI, he was a partner at Airlock, where he headed the strategy division. Before joining Airlock, Chris was the Global Head of Digital Technology for fashion brand Diesel where he was responsible for the development and implementation of the brand’s digital strategy across 33 markets worldwide.

James Lambie is a Technical Director at DADI and an expert software/data architect. He has extensive experience in blockchain technologies and is responsible for the development of DADI’s decentralized cloud and web services layer. James was previously the Lead Developer for BBC Worldwide and a Lead Developer for Barclays Bank.

On the advisory side, Wirehive CEO, Robert Belgrave, is providing guidance to the DADI team. Robert brings solid experience in cloud services to the project, having been part of the founding team at Wirehive and instrumental in its success in the five years since.

DADI ICO Strengths and Opportunities

The offchain web services stack aspect of DADI is already utilized by several enterprises. Virgin Limited Edition, a luxury holiday retreat site part of Virgin Group, runs the DADI customer relationship management service. A typical utility of this service is to track activity, enrich user profiles and support targeted messaging (email or push notifications, for example). Another DADI web service, content manipulation and distribution, facilitates access to image, audio and video assets of digital products across a range of devices. Online global affairs and lifestyle publication, Monocle, uses DADI for managing their content assets on the site. DADI has already demonstrated the versatility and diverse use applications of its web services through such partnerships. As existing enterprise clients adopt the blockchain integrated DADI web services, DADI will have a fair shot at gaining an initial foothold in the web services market they aim to disrupt.

DADI ICO Weaknesses and Threats

The most palpable weakness of the project is the existing competition within the target market DADI is after. Competing for users against the likes of Amazon Web Services, Microsoft Azure and Google Cloud is no easy feat. The main selling point put forward by the team are the highly reduced costs of running DADI over centralized cloud setups. The whitepaper cites the example of online automotive magazine, What Car?– deployment saved 65% on the month-to-month web service infrastructure costs. The team optimistically predicts typical cost savings will be 90% of what AWS charges once the full DADI network comes online. While the cost saving incentive exists, the prospect whether this alone is enough to draw in a significant chunk of the market is questionable. Switching over vital infrastructure from well-established and assuredly reliable tech services poses a lot of risk for enterprises no matter what their scale. Until we see large enterprise partnerships test DADI’s onchain services and demonstrate comparative reliability to their Web 2.0 counterparts, the road to gaining significant traction will be long and difficult.

Speaking of the product itself, DADI has yet to release to the public an onchain version of the web services. When we contacted Senior Engineer Eduardo Bouças, he informed us that one enterprise client is currently running a live product on the testnet, though he did not divulge what company that client is. The team has already demonstrated their ability to develop a full-stack web services product, and the fact that half of the equation is there already gains points. Still, the DADI ICO is about an onchain web services platform and without even a prototype demonstration before the crowdsale, the risks remain high.


The whitepaper is far from concise. It is filled with technical jargon that most readers would not understand. Whether this was intentional is up for debate, but other organizations have been able to produce whitepapers that contain relevant technical information, but in a manner that does not seem like the details are deliberately obtuse. Also, DADI links to their website for their lengthy business overview. If all the relevant information was contained within the whitepaper, the length would be well over 100 pages. Although the vast amount of information provided to the reader may seem as though DADI is attempting to be transparent and as detailed as possible, one could argue that an excessively lengthy whitepaper filled with jargon is intentionally obscuring information from the reader. If DADI wants to inform investors about their platform and how it works more effectively, the team needs to produce a whitepaper that is more succinct.


DADI claims that there are currently over 200 brands using web services on the DADI platform and that the testnet for the blockchain network is currently in production. Currently there are a few enterprise organizations that are utilizing services provided by DADI. One of them is Virgin Limited Edition, a website focused on holiday retreats, where DADI operates the infrastructure that runs the customer relationship management service. Another is Monocle, which uses DADI to manage media assets and was featured in multiple Apple keynotes. In Q1 of 2018, DADI plans to release the beta version of their cloud storage solution. Overall, the roadmap that DADI provides is quite detailed and heavily focused on technological milestones.

The Verdict on DADI ICO

After taking all factors into consideration, we’ll be placing a small bet on the DADI ICO. The team have already demonstrated a very high degree of competency and formed an impressive group of partnerships. Still, the lack of verifiable onchain product development and huge degree of competition leave us cautious.

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